Social Media marketing offers the availability of being able to evolve daily.
This permits you to be able to alter and tailor your marketing strategy regularly. However, while this new and evolutionary level of marketing offers unique advantages it offers some sever disadvantages too.
Be sure to build your knowledge in navigating through social media marketing with this list of great reads!
1. Audience: Marketing in the Age of Subscribers, Fans & Followers
Jeffrey Rohrs appeals to, well, appealing to your audience.
A business in today’s market has to hit its target audience, and missing by just a little online, means that you are cutting yourself out of a giant amount of exposure.
Read this book to gain an understanding on engaging your audience!
2. Likeable Social Media by Dave Kerpen
With the internet and everything posted on it constantly under scrutiny, Likeable Social Media by Dave Kerpen will ease your fear of social media, and help you understand the power that social media can bring your business.
3. Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
Use social media to deliver your story.
Gary Vaynerchuk’s instructive book leads you to develop your story telling abilities so you aren’t lost in content manufactured social media.
Gary Vaynerchuk moves you throughout the adaption and delivery of your own tale and how it is a vital asset to your business.
4. The Art of Social Media by: Guy Kawasaki and Peg Fitzpatrick
Aptly named, this book gives you the full scope of using social media from beginning to end.
What you need to start, what to steer away from whenever possible and how to build a foundation that will lead to a stable construct.
Guy and Peg cover the paths that have proven successful in bringing in followers and working your social media into all other aspects of business.
5. Everybody Writes by Ann Handley
Everybody Writes calls out the truth that is now the internet.
The old “Elevator Pitch” has become the Social Media pitch and everyone has heard it.
You can’t scream out who you are in ten seconds, just the same that you can’t provide great customer service over a completely digital interaction.
Learn to improve your writing skills to make your writing concise and clear.
6. Joe Pulizzi’s “Epic Content Marketing”
Joe Pulizzi talks in depth about using content marketing to captivate your audience.
By using case studies on major brands, you can see how marketing through content can have long term effects on your company’s business.
Build your enterprise through strategic marketing using the latest markets available.
7. Youtility: Why Smart Marketing Is About Help Not Hype by Jay Baer
The methods of building your social marketing based on integrity and making your business intent clear, should be common sense.
But, common sense just doesn’t work anymore does it?
One notorious quote from the author strikes a chord: “Stop trying to be amazing and start trying to be useful.”
If that doesn’t spike your interest, I don’t know what else I can do to get you to read.
8. Optimize by Lee Odden
Lee Odden embarks on taking on the culture that has become content production, or mass production – labeled “marketing”.
By forsaking SEO, you build on tools that will continue to vitalize, and optimize, your marketing.
9. Social Media Explained
The current social media business trend is analyzed from every angle possible and breaks down your options.
Mark Schaefer uses plain English to work your way through building your social media presence.
10. The Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio
This book will teach you how to grab people’s attention and make the most with the time that you have.
It is the elevator pitch with visual support!
Both authors utilize big name companies and have filled their book to the brim with wonderful displays for you to better understand the power of image combined with information.