In an ever changing world, the ability to spread information has never been easier.

It doesn’t matter what platform is being used – your story must be heard by your audience. This is the true test of the 21st century.

With the enormous amount of competition out there, you must set yourself apart from the rest. That is where we come in. Here are 5 tips that can help elevate your image and get your story heard.

1. You must make it personal

When sending your message to other professionals, you must tailor it specifically to the person or publication you are trying to reach.

If your message comes off feeling as a spam letter or hail marry attempt, it will 9 times out of 10 be thrown directly into the trash. By taking the time to add personal touches and correspondents, your message will have a greater chance to be recognized.

2. Your “Pitch” time is limited

No matter what publication you are reaching out to, remember that their time is limited.

Most publications will either be intrigued or bored with 30 seconds to a 1 minute. Your pitch must provide the essential information to grab their attention.

Remember, your goal is to get their attention, then you’ll have time later to elaborate more if necessary.

3. Do your due diligence

Do your homework on the publication that you pitching to.

Sending a publication that focuses on food and chef trends will not appreciate receiving a pitch about automobiles. Use the publications previous works to your advantage and tie them into yours.

By showing respect to their work, hopefully they will repay that to yours.

4. Don’t be rude

When following up on any correspondence, make sure you are polite and thank them for their time.

Do not keep pressuring them for a quick response. In the P.R world, patience can be a virtue. If a publication does not pick up your story ask them why or set up a time where they could explain more in depth.

Set the correct tone and do not be rude.

5. Your story can’t be full of air

Your story needs to interesting and factual.

By sending information that is not significant to the given audience will only ruin your reputation, but your credibility as well. So make sure your stories are captivating and truthful.

If you’re a business in the Sacramento area looking to improve your online PR and digital marketing strategy this year, be sure to reach out to your team and explain to them these 5 simple tips.

Remember kindness will go a long way and will ultimately help your chances of getting noticed.